Commenter exifhunter pointed out that the GPS coordinates (+40° 43.64′ -73° 59.62′) in the embedded EXIF data on the iPhone photo of a pickle cabinet within the apartment that the author, Ravi Somaiya, published in the story, placed it at this location. Commenter ModernMindOfM then gave the address of the location as "12 Great Jones St. The red door under the red awning at the base of the 6 story brick building. Acme Bakery resides in front."
A number of elite Gawker star commenters were awed by exifhunter's supernatural ability to read EXIF data:
@exifhunter: Dude, I want you on my side
@exifhunter: I'm just going to offer to buy the movie rights to your life right now, no questions asked.
@MisterLumpyDough: @nirreskeya: @exifhunter: Holy crap. Can you people see me right now?