THOUGHTS ON WRITING + A "'SHOP JOB" "DISASTER"

Economy of words is important in written communication.  The point of writing is to transfer as many ideas with as much depth and as broad an application to the reader as quickly as possible.  People that lack the most understanding are also going to be the ones who have the shortest attention span.  Busy people are only going to skim what you write, and only read if they have to.  People who are smarter than you are going to stop reading shortly after you start to come across as pedantic to them. 

 Thanks to Frederick's of Hollywood customer L.R. in MI.